#Shorts: How do you decide whether to design videos to be auto-played, vs. click-to-play?

Auto-play reduces effort of clicking the video to start or checkout, which can also lead to more user engagement, but with auto-sound there might be an uncomfortable situation based on the area, mood, content priority, etc. Thus, it is better to have a with/without sound option, e.g. the video can auto-play without sound and the user can click on sound button to unmute.

And for further decisions, metrics can be checked based on user’s past activity/interaction, if the company is investing on analytics ground.